I’m a visual designer living in Chicago. Graduated from Washington University in St. Louis, Sam Fox School of Design & Visual Arts in 2020 with a BFA in Communication Design and a minor in Art History & Archaeology. I grew up in Miami, where I learned to love the blending of cultures and the appreciation of manatees and the beach.
In my design work, I am interested in connecting with people and creating with the intention of impact. Outside of design, I enjoy reading, picking up new hobbies, bike riding, yoga, and visiting museums.
- Quantum Fiber
- Hancock Whitney
- PETERMAYER Brand Joy
-
The Marriage Pact
- Swing Campaign
- Vin E. Mac Sauce
- 120/80
- Bila Solar
- Deck Design
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ResumeVin E. Mac Sauce
2023
Vin E. Mac is a sports, entertainment and lifestyle company that will sell a unique BBQ sauce that combines Chicago and Kansas City classic barbecue flavors.
The goal of the project was to redesign a brand for the client so that they could break into the premium barbecue and grilling market, find success with their sauce and stand out amongst the competition. The brand visually needed to be appealing to consumers with an affinity for sports and entertainment.
The client planned to expand the brand outside of barbecue sauce, exploring other products, so the logo design had to be versatile. It had to be able to portray a lifestyle brand.
While working on this project, my first part of the process was to design a logo that served the lifestyle brand. Once establishing that look and feel, I designed a label for the sauce.
Key tone words from the client were premium, sporty, energetic, timeless, and modern-classic. Using these as my guiding words, I designed a logo and label that conveyed these feelings and would remind the audience of visuals they would see at a tailgate or sports bar.